by CCRM Marketing | Oct 27, 2025 | Blog Post
Confidence in signal capture is becoming more critical than ever, especially as we see the shift from rights to experience. When Apple announced its $700 million, 5-year deal to secure exclusive Formula 1 rights in the U.S., the media world took notice. It isn’t...
by CCRM Marketing | Aug 1, 2023 | Blog Post
Chief Innovative Officer, Seth Kelly, explains Automatic Content Recognition (ACR). There are two leading methods for using ACR – fingerprinting and watermarking. ACR is a concept where you take TV content or OTT content, and you basically create a fingerprint for it,...
by CCRM Marketing | May 30, 2023 | Blog Post
OTT (Over-the-top) bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content. In the dynamic world of entertainment and media, the way we consume our favorite...
by CCRM Marketing | May 10, 2023 | Blog Post
Delivering data to our clients is what drives our success at CCRM. While we utilize many methods of getting the data to our clients (most times we bring the client to the data). We wanted to take a minute to break out one method in particular, SRT. In this article,...
by CCRM Marketing | Apr 27, 2023 | Blog Post
ACR isn’t just used in your smart tvs it’s used across the media industry and serves multiple purposes. Auto content recognition (ACR) is a technology used in the television industry that allows for the identification of content being watched by users. It works by...
by CCRM Marketing | Mar 24, 2023 | Blog Post
A quality infrastructure can edge out the competition. Don’t let these challenges stand in your way. CCR Media has been an infrastructure manager for over the past decade, and we know a thing or two about the headaches that come along with managing a large footprint....
