Streaming Fingerprinting for ACR
Prioritize the Streaming Content Most Likely to Affect Your Match Rate
Streaming represents the largest share of TV viewing in the U.S. A linear-first fingerprint library can leave high-viewership streaming content without the reference fingerprints your ACR system needs.
CCR Media prioritizes app exclusives, trending titles, live sports, FAST channels, and evergreen programming, then creates and delivers those fingerprints for use in your existing ACR environment. Your team adds prioritized streaming coverage without building or maintaining the upstream content prioritization, fingerprinting, and reference delivery program in-house.
Total Hours Measure Library Size. Match Rate Depends on What Those Hours Cover
Your fingerprint library can grow while still overlooking streaming content that attracts significant viewership. CCR Media uses demand and content availability signals to prioritize the titles, channels, and events most likely to affect your match rate.
The fingerprinting mix changes as demand and availability shift, keeping your coverage focused on relevant streaming content.
Content Priorities Shift With Streaming Demand
New releases debut, live events air, FAST schedules change, and catalog titles regain attention. CCR Media updates fingerprinting priorities as demand and content availability shift.
App Exclusives
Original or licensed content available only on a single platform, prioritized when demand or active promotion indicates higher viewership potential.
Newly Trending Content
Titles experiencing a current surge in attention, regardless of their original release date.
Live Sports
Scheduled sporting events that require reference coverage while viewing occurs.
FAST Channels
Free, ad-supported streaming channels with linear-style schedules and changing programming.
Evergreen Popular Content
Catalog programming that maintains steady viewership over time.
Keep Control of Your ACR Environment
CCR Media identifies and prioritizes the streaming content most likely to affect your match rate, then creates and delivers the reference fingerprints for use in your existing ACR environment.
Your team retains control of:
ACR matching
Measurement methodology
Analytics and interpretation
Reporting and activation
The fingerprints are integrated into the ACR products and workflows your team already operates.
Review Your Streaming Coverage Strategy
Meet with CCR Media to discuss how your team currently selects streaming content for fingerprinting, where coverage gaps may remain, and how a managed program could fit into your existing ACR environment.
Frequently Asked Questions
Why can the number of fingerprinted hours change?
The amount of high-priority content changes over time. A week with several major sporting events, a high-profile release, or renewed interest in catalog content can affect how many hours need to be fingerprinted.
CCR Media adjusts the content mix based on current demand and coverage needs, so the total number of fingerprinted hours can vary from one period to the next.
Does CCR Media replace our ACR or measurement platform?
No. CCR Media provides content prioritization, fingerprint creation, managed processing, and reference fingerprint delivery.
Your team retains control of ACR matching, measurement methodology, analytics, reporting, monetization, and activation.
Which types of streaming content can CCR Media support?
CCR Media supports fingerprinting for live streaming content, FAST channels, VOD releases, and catalog programming. The content mix reflects the coverage priorities of your ACR environment.